custom
webdesign
The Squeezy company was founded in 1987, making it the oldest sports nutrition brand in the world. Ever since it was founded, the team around the Squeezy brand has not only been motivated to produce the best sports nutrition for professionals, but has also been particularly committed to environmental protection and corporate social responsibility. Anders Mathis, himself a passionate athlete, was delighted to take over the distribution here in Switzerland and gave MERALUNA STUDIO the task of updating the existing website for a comprehensive rebranding, creating a blog and launching a modern web shop. With MERALUNA STUDIO, Anders Mathis and Squeezy had a professional and highly motivated partner at their side to get off to a flying start online after the rebranding!
HOW WE SUPPORTED SQUEEZY
We put together an all-round package for Squeezy and actively supported them with the rebranding. The highlight of the new website is the informative blog with exciting articles on the subject of "sports nutrition".
+ Research / market analysis / psychology
+ Branding & strategy
+ Creative direction including mood board / color palette fonts and much more.
+ Custom UX / UI web design
+ SEO optimized integration of photo / video content
+ SEO optimized copywriting
+ Blog creation
+ Complete rebranding
+ Product photography
more about the service
After a comprehensive market analysis, we set out to develop a business strategy geared towards Squeezy's customer group. During the rebranding, we took care of the new website, which is now very uniform and thus offers a high recognition value. We also programmed a new, mobile-compliant online shop. This had to convey trust, especially since the products advertised are food supplements. So there had to be space for informative and detailed product texts and for a search engine-optimized integration of the individual products. In addition, we have included an option for customer reviews. Squeezy is a brand that values sustainability, including in the area of packaging - in order to be able to put this information in an easy-to-read form, we created a blog.
